These results are exciting, but they can also be overwhelming. A sudden surge in sales presents your business with brand new challenges. If you rise to the occasion, you’ll take your business to the next level. However, if you’re unable to handle the rapid influx of orders, your business could crash and burn.

These keys to success can help you successfully navigate your sales surge:

1. Don’t expand too quickly

Watching your profits soar and your client base spread is invigorating. Many business owners get so excited by sudden growth that they overextend themselves. Opening new storefronts, stocking up on popular items, and hiring new staff are all natural steps to take as your business grows, but be sure to keep growth sustainable and err on the side of growing too gradually, not too quickly. 

You’ll likely need to add to your sales team, but aim for controlled growth. Since messaging adds efficiency to your sales processes, you may need fewer agents per lead than you did when using traditional outreach methods, like phone or email.

2. Listen to your employees

Your sales agents are on the front lines of managing your widening base of sales leads. If your business has doubled its sales leads, thanks to the power of conversational messaging, your employees’ day-to-day workload is changing. Messaging offers powerful automation tools, empowering each agent to successfully manage more leads. However, the transition to managing twice as many leads will require your agents to adopt different workflows, procedures and mindsets. 

Check in frequently with your team and listen to their feedback while the transition is underway. Share your vision and discuss big-picture goals with your whole team. This is also the perfect time to implement incentives. Short-term goals with tangible rewards can keep your team motivated and excited.

3. Nurture leads effectively

If your sales leads have recently doubled, you currently have the chance to nurture them into engaged, long-term customers. Don’t let the window of opportunity close! Conversational messaging can help you establish initial sales leads quickly, but it also gives you the tools to build ongoing, meaningful relationships over time.

The key to nurturing leads is creating personalized, relevant conversations. The more you know about each lead, the more your messaging can be targeted and relevant to their needs. Customer feedback surveys are a great way to learn about your customers, and with messaging, they’re easy to manage. Gather personal data and use it in meaningful ways, so that your business becomes a natural part of your customers’ lives. If you ask for a customer’s anniversary date, you can send a reminder message with some gift ideas as it approaches. If a customer loves a certain type of product, message to let them know when a new model is hitting the shelves.

Offering relevant, useful information is a smart way to nurture passive leads. A lead may not need your product or service today. However, if you regularly send helpful information related to your field, they can use this quality content in their day-to-day lives. If you can establish yourself as a trustworthy expert over time, your lead will remember you when they’re ready to buy.

4. Don’t overwhelm your leads

A common mistake when sales leads double is trying too hard to capitalize on every opportunity. If you frequently message your leads with generic content, they’ll be quick to unsubscribe. Message strategically, only when you have something compelling and relevant to share. Adopt a less-is-more approach until you have a solid understanding of your sales base. Some customers may welcome frequent texts from your business, especially if you’re sharing time-sensitive promotions or events they don’t want to miss. However, it’s best to assume, at the outset, that texting more than once or twice a week will annoy your leads.

With these guidelines in mind, your business can effectively scale up to handle the sales lead explosion you’ll achieve through conversational messaging!  Ready for exponential growth?

Are you ready to switch to conversational messaging? Our customer support team would love to show you how to boost your leads with SMS-Magic. Contact us for a demo or a free trial!

“[A] rep is 100x less likely to make contact if the first call is made 30 minutes after submission. The odds of making contact drop by 3000x if the first call is made 5 hours after lead submission.”

Quickly cultivating personal and relevant conversations has become the key to success. Whether you are focused on closing deals, placing candidates, serving clients or recruiting students, the more conversations your reps have, the more your business can grow.

Did you know that the company that responds first to a lead gets the business over 40% of the time? It’s also shown that the longer you take to respond to a lead, the less likely you are to ever get a conversation. Yet research from Harvard has shown that the average response time, among companies that responded within 30 days, was 42 hours. That’s not exactly prompt, is it?

Our SMS sales messaging customers handle 10x the volume of sales leads, quickly and effectively. Reps are the first to respond, and are always available to chat.

Think of how many opportunities you’ll win by having the right conversations at the right time!

How Messaging Can Handle 10X More Sales Leads

Messaging has been proven to drive more leads into your pipeline. It’s also proven that without the right messaging platform, you can lose track of all those conversations.

If your marketing team uses messaging to attract more prospects, but they have the wrong messaging platform, you’ll actually increase abandonment rates, your response times will lag, reps will flounder and everyone will be frustrated.

That’s why we designed Converse to easily handle the high volume of sales conversations you’ll enjoy with message marketing. Here are just a few of the ways the right messaging platform will make your reps more productive and effective.

• Immediate responses – Harvard Business Review recently released a study analyzing sales leads and response times within B2C and B2B companies. They found “Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead …as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that wait 24 hours or longer.” This is where automation comes in. Within Converse you can set up automations so you quickly respond to every lead, so you never lose out on a sale because of delayed response time.
• Familiar interface – To be successful with messaging programs you need an SMS platform that is familiar and user friendly so your reps can easily navigate through conversations. Having a messaging UX that integrates with your reps “home” environment (CRM, call center, etc) will ensure your reps never lose time trying to find lead history or past conversations. Converse delivers the most advanced native Salesforce SMS messaging capabilities available. It’s both robust and simple to use, which is why we have a 5 star review in AppExchange.
• Rep Guidance to quickly find and respond to messages. With Rep Guidance you get alerts to new messages, blended with guidance features help reps to quickly find and respond, track, and manage conversations. The intuitive rep guidance also creates simple worklists, offers customizable rapid response templates and gives you quick access to conversation history. It arms reps with everything they need to create personal conversations, quickly.
• Full-Context history. Converse’s 360˚ Full-Context History provides personal insights and related conversations for every lead. This helps reps deliver fast, personal responses, creating more loyal customers and shorter conversion times. 
• Rapid response templates. Text message templates arm reps with pre-written proven responses, allowing them to quickly share the best possible information. This allows you to leverage winning conversations across your team.
• Analytics. Track and control your SMS messaging results with easy-to-use analytics dashboards. With the right insights you can better control SMS delivery, compliance status, rep and team productivity. This leads to better conversation flows and success rates while continually helping improve rep results.

The Bottom Line

You need more sales leads with immediate, personal conversations. SMS messaging is proven to deliver more leads and convert those leads with key features. With the right SMS platform, like Converse, you’ll also 10X more immediate, personal conversations to increase your results.

Want to see for yourself how messaging can increase your sales leads? Just reach out and we can give you a personal tour!