These results are exciting, but they can also be overwhelming. A sudden surge in sales presents your business with brand new challenges. If you rise to the occasion, you’ll take your business to the next level. However, if you’re unable to handle the rapid influx of orders, your business could crash and burn.

These keys to success can help you successfully navigate your sales surge:

1. Don’t expand too quickly

Watching your profits soar and your client base spread is invigorating. Many business owners get so excited by sudden growth that they overextend themselves. Opening new storefronts, stocking up on popular items, and hiring new staff are all natural steps to take as your business grows, but be sure to keep growth sustainable and err on the side of growing too gradually, not too quickly. 

You’ll likely need to add to your sales team, but aim for controlled growth. Since messaging adds efficiency to your sales processes, you may need fewer agents per lead than you did when using traditional outreach methods, like phone or email.

2. Listen to your employees

Your sales agents are on the front lines of managing your widening base of sales leads. If your business has doubled its sales leads, thanks to the power of conversational messaging, your employees’ day-to-day workload is changing. Messaging offers powerful automation tools, empowering each agent to successfully manage more leads. However, the transition to managing twice as many leads will require your agents to adopt different workflows, procedures and mindsets. 

Check in frequently with your team and listen to their feedback while the transition is underway. Share your vision and discuss big-picture goals with your whole team. This is also the perfect time to implement incentives. Short-term goals with tangible rewards can keep your team motivated and excited.

3. Nurture leads effectively

If your sales leads have recently doubled, you currently have the chance to nurture them into engaged, long-term customers. Don’t let the window of opportunity close! Conversational messaging can help you establish initial sales leads quickly, but it also gives you the tools to build ongoing, meaningful relationships over time.

The key to nurturing leads is creating personalized, relevant conversations. The more you know about each lead, the more your messaging can be targeted and relevant to their needs. Customer feedback surveys are a great way to learn about your customers, and with messaging, they’re easy to manage. Gather personal data and use it in meaningful ways, so that your business becomes a natural part of your customers’ lives. If you ask for a customer’s anniversary date, you can send a reminder message with some gift ideas as it approaches. If a customer loves a certain type of product, message to let them know when a new model is hitting the shelves.

Offering relevant, useful information is a smart way to nurture passive leads. A lead may not need your product or service today. However, if you regularly send helpful information related to your field, they can use this quality content in their day-to-day lives. If you can establish yourself as a trustworthy expert over time, your lead will remember you when they’re ready to buy.

4. Don’t overwhelm your leads

A common mistake when sales leads double is trying too hard to capitalize on every opportunity. If you frequently message your leads with generic content, they’ll be quick to unsubscribe. Message strategically, only when you have something compelling and relevant to share. Adopt a less-is-more approach until you have a solid understanding of your sales base. Some customers may welcome frequent texts from your business, especially if you’re sharing time-sensitive promotions or events they don’t want to miss. However, it’s best to assume, at the outset, that texting more than once or twice a week will annoy your leads.

With these guidelines in mind, your business can effectively scale up to handle the sales lead explosion you’ll achieve through conversational messaging!  Ready for exponential growth?

Are you ready to switch to conversational messaging? Our customer support team would love to show you how to boost your leads with SMS-Magic. Contact us for a demo or a free trial!

These messages are conversational, and they are generated individually. Their tone is friendly, and they offer advice or information as if it’s coming from a trusted friend. In fact, it’s coming from an attorney who is a trusted member of the client’s team. In certain situations, that’s even better than a friend.

I can hear you object, “But our business isn’t like that. We have to send thousands of texts to reach our audience.”

I’m sure that’s true. But your text messages don’t have to sound like they’re going to thousands of people at one time.

When a new client reaches out to the law firm, they might do it by email or phone. Chances are they’ve also reaching out to other law firms. In order to win their business, our law firm quickly responds with an automated text message to say hello and to clarify who they are.

The automated response is written in a style that a friend might use – “Hi, this is Brittany from the AlwaysWin law firm. Can I help you with questions about a legal issue?”

When the prospective client responds, the system switches them to a personal exchange with a member of the intake team. This quick response allows the firm to ask initial screening questions and establish a relationship before other firms can respond to the client’s initial query. It helps win business.

To use this technique at scale, you need to think like your customers. Ask yourself what you know about them:

• Why are they contacting you?
• What problem are they trying to solve with your product or service?
• What help might they need initially or on a second query?
• Where are they?

Once you know who your customers are, you can craft automated messages with a personal touch. You can even add a first name to the opening sentence, if you track of that information.

Your CRM should help you personalize the message. And it can help you segment your queries into those that share common characteristics. Your outreach may be unique to customers in the U.S. or customers in Asia, Europe or Australia. Or you may need to modify your interactions with customers in different countries because of laws governing the use of digital information. Segmenting can help with all of that.

Once you’ve started the conversation, managing the flow of information is critical. If you use a CRM like Salesforce or Zoho, SMS-Magic can help you track of all your applicant interactions. Your incoming texts, emails and phone conversations, as well as your responses, can be archived in your CRM so that anyone on your staff can access the entire interaction. Your customer doesn’t have to repeat themselves and your staff can hand off customer interactions confidently.

We know that customers prefer texts because globally we send 5 billion texts a day, and we open 98 percent of them. Conversely, we only open emails 22 percent of the time, according to Gigaom. Research from Asurion shows that we look at our phones 96 times a day or once every 10 minutes. You can bet that your customers are just like the rest of us.

It’s a competitive world and if you’re able to respond to customers faster than your competition, you can earn an amazing competitive advantage. More than that, however, is the benefit that a conversational tone can provide. Handle the first few interactions well – like a trusted friend – and you’ve started a customer relationship that can last for years.

Being authentic in all your customer interactions is increasingly important in today’s business world. Staying in touch has become a requirement. SMS-Magic, through conversational and automated text messaging, can help you reach out to applicants faster and with better results.

SMS-Magic offers a free trial so that you can get a feel for our product. If you’re as pleased as we think you will be, you can choose the level of service that’s best for your company.

Contact us to set up a demo or to start your free trial. Let us show you how you can engage applicants in new ways!

That first company said they could provide customization within Salesforce,” he said in a recent Zoom chat, “but they really screwed it up.

The chosen company’s inability to work in the Salesforce architecture caused HeyTutor to delay their outreach at a critical time and slowed their growth. “We ended up circling back to SMS-Magic

Now, McClure said, everything that HeyTutor wanted to integrate has been integrated. “These guys (the SMS-Magic team) made it effortless and got everything set up right away. It’s been a pleasure to work with you.”

We hear similar stories all the time. Salesforce is a powerful tool, but you need experienced people who understand both the Salesforce architecture and the structure of their own messaging platform. Otherwise, you run the risk of crashing both systems – something no one wants!

No one wants to spend time, money and resources on a new platform just to learn that they don’t have what you need. So what should you keep in mind as you search for a messaging integration platfform to use with Salesforce?

1. Hire Experienced Salesforce Developers.

It doesn’t matter if you have Salesforce developers on staff or use contract developers; you must ensure you have experienced people at critical points like initial implementation or integration. We hear horror stories of inexperienced people changing security settings and unwittingly shutting down entire systems. Salesforce is very flexible, so your team must have a strong background in the basics.

2. Clarify What Customization Means to Potential Messaging Developers.

There’s a difference between “our messaging system can work with Salesforce” and “our messaging system is designed to integrate with Salesforce.” You want to choose a messaging platform that is ready to mesh with Salesforce. McClure said SMS-Magic had already built many of the customizations he needed, and quickly created new “stuff” to support the independent use case his company required. Don’t be taken in by promises. Ask for references from satisfied customers.

3. Always Test in a Testing Environment.

One of the first tasks your integration team should undertake is to create a testing environment. If something breaks there, no harm done because they haven’t made changes to the live system. Experienced developers will tell you that testing in a live environment is very risky, and it hinders trying new ideas. If you get the new idea wrong, it might take your system off line until you can fix it. Delays cost money.

4. Find a Team Already Using Salesforce Best Practices.

Salesforce is a great partner and can help your developers use best practices to get the most out of your system. Check your potential partner’s relationship with the Salesforce team. Are they a preferred client? Do they regularly discuss modifications with Salesforce? Do they have an easy working relationship with Salesforce? If not, you’ll want to move on to a provider like SMS-Magic that has a great relationship with Salesforce.

5. Ditch the Potential Messaging Vendor and Contact SMS-Magic.

You may want to interview other messaging companies, but we bet you’ll end up with SMS-Magic. We are a preferred integration with Salesforce, top-rated on the AppExchange, and enjoy incredibly high ratings with Salesforce customers. You can even give us a test drive without spending a penny. SMS-Magic offers a free trial so that you can get a feel for our product. If you’re as pleased as we think you will be, you can choose the level of service that’s best for your company.

Barsala, another of our customers, has two Salesforce developers on staff. Michael Copley, their chief technology officer, said his developers have been able to access the functionality of SMS-Magic and share it with other developers on their team. Developers working on Barsala’s API can ping a simple endpoint to send a message through the SMS-Magic package. It shows up in Salesforce attached to the appropriate records, and shows up in all relevant user interfaces for the support team.

We can provide the same service to you.

Let’s Go!

Does SMS-Magic sound like the answer you’ve been looking for? We hope so!

Contact us to set up a demo or to start your free trial. Let us show you how we can help you make the most of the conversational messaging!

The right omnichannel sales messaging solution will give your agents insights to immediately respond and engage with a powerful customer experience, while handling 10x more conversations. Consequently, sales teams using messaging have experienced a 40% or more increase in sales conversions.

Omnichannel messaging for sales isn’t just about the interactive nature of sales conversations. The power of automated sales messaging contributes significantly to both the personal nature of the buyer’s experience and to the profitable increase in volume handling and conversions.

If you want to fully leverage messaging in your sales efforts, you need to understand the power of automation as part of your messaging strategy.

Here are our top 7 tips for increasing sales results with automated sales messaging:

1. Ensure compliant messaging

Choose a messaging platform that handles compliance for all of your sales messaging, ensuring you avoid lawsuits and fines. To learn more, check out our Compliance Kit for Global Messaging.

2. Automate immediate responses

Research shows that the first response to a lead gets the deal 70% of the time. Make sure your reps are the first to respond to every lead by implementing automated, personal responses. Automated responses immediately acknowledge the buyer’s query, introduce a rep and establish a personal touch by leading into a series of profiling questions striving to “serve the buyer better.”

3. Automate profiling

Gather more insights about your individual buyers with simple questions and keyword responses.. Based on their responses, marketing and sales can quickly understand what’s important to that unique individual, creating a compelling experience for the buyer.

4. Automate sales nurtures and information sharing

By automating key information and update flows, you’ll enhance your buyer’s experience by  sharing relevant information quickly and then sharing pertinent tips, information and trends over time. Without reps having to be manually involved.

5. Automate scheduling and reminders

Scheduling appointments can take way longer than it should. With automation, you simplify meeting coordination and reduce no shows so your reps can focus on selling, not scheduling.

6. Automate contracts and follow-up

Paperwork and follow-up are time consuming for reps. Automate contract processes such as tracking, reminders, and confirmations so reps focus on prospects, not pushing paper.

7. Automate surveys

Feedback on your buyer’s experience is more critical than ever. Yet the majority of buyers will not fill out surveys or forms. Automated messaging surveys get responses, allowing you to gather insights to improve rep skills and respond to any negative buyer experiences..

The Bottom Line

With omnichannel automated sales messaging, you’ll  deliver the personal experience your buyers crave.

• You’ll be the first to respond, with a relevant message that makes a positive first impression.
• You’ll immediately show you care by asking relevant questions that show your buyer you understand their needs and care about their unique situation.
• When a rep enters the conversation interactively, they’ll  immediately begin a conversation with a high personal touch thanks to all the insights gathered by automation.
• Reps can easily share insights and information, schedule meetings, manage contracts, capture feedback and assure buyers are continuously updated using automation. This frees up hours of time spent on these tedious manual tasks, so reps can focus on buyer conversations and conversions.

Your buyers will want to buy from you,thanks to personal conversations and efficiency of communication, updates, scheduling and more.  You’ll close more business while creating a sustainable competitive advantage that keeps buyers coming back for more.

Want to see how SMS-Magic Converse helps clients achieve all of this with text messaging? Reach out and we’d be happy to give you a personal tour and share examples from our clients!